Canyon Blue (introduced on January 16, 2001) is synonymous with Southwest Airlines. Canyon Blue was the second iteration of the Southwest livery behind the original Desert Gold color scheme. It took nine years to have the whole fleet painted in the Canyon Blue scheme. While a striking change from the original Desert Gold coloration of the Southwest fleet, many noticed that the color would fade rather quickly. Making their planes look old and disheveled. Southwest also felt that the old color scheme was becoming dated and did not reflect their core values.
In 2014 Southwest rebranded itself with its new Heart paint scheme. It was developed by firms GSD&M, Lippincott, VML, Razorfish, and Camelot Communications.1 They conducted focus groups of employees and consumers about the design of th...Read More